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Illustration of a digital brain with circuitry, a tablet displaying a blog, and a quill pen, symbolizing the intersection of artificial intelligence and traditional blogging.

Should Brands Still Write Blogs in the Age of AI? The Definitive Guide for 2025

In the age of AI,the purpose of a brand blog has fundamentally shifted. It’s no longer just about ranking on Google—it’s about becoming a trusted source that AI systems cite. This definitive guide reveals how to build E-E-A-T, create “un-commoditizable” content, and ensure your brand remains visible and authoritative as search evolves.