I help marketers get their content discovered by AI search engines and teach professionals how to master new skills faster.
Who I Am
Former Indian Navy Judge Advocate General (JAG) officer. Published children’s book author (19 languages, Pratham Books). Television scriptwriter (Chhota Bheem). At 47, learning competitive pistol shooting and documenting the journey.
Currently: UX Researcher and Product Strategist at British Telecom, transitioning to Product Management. My diverse background—from military service to content creation—informs my approach to meta-learning and AI-driven content strategies.
What I Do
AI Search Optimization
I help marketers and content creators optimize their content to get cited by AI search engines like ChatGPT, Perplexity, and Claude. The shift from traditional Google SEO to AI search changes everything about content strategy.
My approach is psychology-first—understanding that AI systems reward content built on genuine expertise, first-hand experience, and deep human insight rather than technical tricks.
Start here: Explore my comprehensive framework on psychology-driven AI marketing
Meta-Learning & Skill Acquisition
I teach professionals how to learn faster without skill paranoia. Using proven frameworks like “The Four More Steps Method” and “The Pieced-Together Learning Method,” I help individuals master new skills and reinvent their careers at any age.
Whether you’re switching careers, learning a new technical skill, or picking up a physical discipline (like I’m doing with pistol shooting at 47), these frameworks break overwhelming challenges into manageable progress.
Travel Writing Portfolio
This site started as a travel blog focused on authentic experiences from remote India. Those posts remain online—both as a portfolio of my content work and as my real-world testing ground for AI search optimization techniques.
Curious about my earlier content strategy work or want to see the optimization experiments in action? Browse the travel writing archive
Frequently Asked Questions
What is meta-learning and how can it help me master new skills?
Meta-learning is learning how to learn. It focuses on developing frameworks and mental patterns that help you acquire new skills faster and more effectively. My approach uses practical techniques to overcome skill paranoia and enables career reinvention at any age.
What is AI search optimization and why does it matter?
AI search optimization is the practice of tailoring content to be cited and discovered by AI-powered search engines like ChatGPT, Perplexity, and Claude. Unlike traditional SEO focused on Google rankings, AI search optimization emphasizes clear, structured, answer-first content that AI models can reference—and it requires understanding the psychology of authority and expertise.
How do you use your travel blog for AI search optimization experiments?
I use my travel blog content as a real-world testing ground to apply and refine AI search optimization techniques. By updating posts with structured data, FAQs, and AI-friendly formats, I track how well they get discovered and cited by AI search platforms. It’s essentially a live case study in content optimization.
What frameworks do you teach for overcoming skill paranoia?
I teach frameworks that break overwhelming learning challenges into manageable steps, including “The Four More Steps Method” and “The Pieced-Together Learning Method.” These frameworks help professionals move past paranoia, focus on progress, and build sustainable skill mastery without burning out.
How can marketers get their content cited by ChatGPT, Perplexity, or Claude?
Marketers can optimize content for AI citation by creating content that demonstrates genuine expertise (E-E-A-T: Experience, Expertise, Authoritativeness, Trust), using structured schema markup, and focusing on comprehensive topic coverage rather than keyword stuffing. Most importantly, it requires understanding human psychology and creating content AI can reference but never replicate. See my complete framework here.
Why did you pivot from travel writing to AI marketing?
I didn’t abandon travel writing—I evolved my focus. After years of building content authority through travel blogging, I recognized that the same principles (authentic expertise, first-hand experience, psychological insight) are exactly what AI systems reward when determining which sources to cite. My travel background informs my AI marketing approach: both require understanding audiences at a deep level and creating content that genuinely serves human needs.
Connect With Me
Questions about AI search optimization or meta-learning? Follow me on LinkedIn for weekly insights on skill mastery and AI search optimization.